💫 Our yearly consumer technology report is out!

Edition #57

Hello there! 🔥

It’s that time of the year again! Heartcore’s Consumer Technology Trends Report 2021 is fresh off the press.

3 months, 200 slides, and 500+ cups of coffee later, we’re excited to release edition #2 of our yearly report.

This second edition of the report gives unparalleled insights about what happened this year in consumer tech, and what we think about it, as B2C-only investors.

We’ve covered everything you need to know across 13 industries.

Access the full report here


Here's a 6 bullet-points preview of what you'll find in the report:

  1. Ecommerce: online retail spiked in the pandemic. Covid19 has accelerated ecommerce adoption reaching a whopping 21% penetration of total retail sales, compared to 15.8% in 2019.

  1. Food: groceries are finally moving online, and that shift has only just begun. European grocery sales account for $2.2kB annually. Increasing online penetration by an average 10% in the next few years means adding an additional ~ $220B of TAM. Who will capture that value?

  1. Delivery: we believe that the dark store model will win within urban centers. Full integration makes for inherently superior unit economics, allowing, in turn, to achieve lower prices to the end consumers.

  1. Retail: our portfolio company Italic is bringing the Costco business model to online retail. We believe that membership-driven retail has substantial customer and manufacturer benefits and are excited by the segment.

  1. Finance: 2020 was another big year for neo-banks with sizeable rounds for European and American neoboanking leaders. In a short 6 years, Revolut has reached customer numbers that don’t pale in comparison with some of Europe’s largest banks founded 150 years ago.

  1. Crypto: the breakthrough of early crypto-networks is a new model where users build, operate, and own a piece of the products that they use every day. At its core, the crypto revolution is fundamentally a consumer revolution.


Access the full report here


We really hope you’re going to learn a lot from this report, and we would be immensely grateful if you could take a second to share the word on your social media accounts! 🤞

As always, with love from Heartcore 🖤